A Brewing Success Story

01/04/2025

India's tea industry has brewed a remarkable success story, as the country climbed to the third position in global tea exports for the calendar year 2024. With exports reaching 254.67 million kilograms, valued at Rs 7,111.43 crores, India has surpassed Sri Lanka to claim a 13.55 percent share of the world market. This achievement underscores the resilience, quality, and global competitiveness of Indian tea, while also highlighting the strategic efforts of stakeholders in the sector. India's ascent to the third position in tea exports is a testament to the consistent efforts of its tea industry. While Kenya and China retain their dominance as the top two exporters, India's leapfrogging of Sri Lanka is significant. Sri Lanka, a traditional tea powerhouse, saw its exports decline to 245.79 million kilograms in 2024, ceding its position to India. This shift reflects not only India's growing export volumes but also its ability to capture a larger share of the global market.
The global tea export market in 2024 stood at 1,879.83 million kilograms, with Kenya leading the pack by exporting 594.50 million kilograms (31.63 percent share) and China exporting 374.10 million kilograms (19.90 percent share). India's contribution of 254.67 million kilograms solidifies its position as a key player in the global tea trade. India's tea exports are a tale of two regions-North India and South India-each playing a pivotal role in the country's success. North India contributed 154.81 million kilograms, accounting for 60.79 percent of the total export quantity and 67.96 percent of the total value (Rs 4,833.12 crores). South India, on the other hand, exported 99.86 million kilograms, representing 39.21 percent of the quantity and 32.04 percent of the value (Rs 2,278.31 crores).
The dominance of North India, particularly Assam and Darjeeling teas, highlights the region's reputation for producing high-quality, aromatic teas that are in demand globally. South India, with its robust and flavorful varieties, complements this by catering to diverse consumer preferences.
While the achievement is commendable, the Indian tea industry must address challenges such as rising production costs, climate change, and competition from other tea-exporting nations. Additionally, the industry must focus on sustainable practices and value-added products to maintain its global edge. As the Tea Board of India celebrates its 72nd Foundation Day on April 1, 2025, this milestone serves as a reminder of the board's pivotal role in shaping the industry. Established in 1953, the Tea Board has been instrumental in driving the growth and development of India's tea sector.
India's climb to the third position in global tea exports is a significant achievement that reflects the industry's resilience, quality, and adaptability. It is a moment of pride for the nation and a testament to the hard work of millions of tea growers, workers, and exporters. As India continues to brew success on the global stage, the focus must remain on innovation, sustainability, and quality to ensure that Indian tea remains a cherished beverage worldwide. The future of Indian tea is bright, and with continued efforts, the nation could soon aim for even greater heights in the global tea trade. Cheers to India's tea industry-may it continue to steep success in every cup!

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